UPDATE!: This now comes with a 4oz pump spray bottle, twice as big as the one pictured above.
This is a low cost starter kit to get those records cleaned fast. It contains a cloth and 4 oz bottle of specially formulated cleaner.
Clean records are vital for snap/crackle/pop free listening not only now but forever. Check this out. When the diamond needle tip runs over your record, it is several hundred degrees F. At the point of contact, for just a split second, it actually melts the vinyl. The bummer is that if there is a spec of dust there, it will get melted into the vinyl, FOREVER and will always give you a nice little snap, crack or pop EVERY SINGLE TIME you play that record.
The time to keep your records clean is NOW before you ever spin them again.